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    <loc>https://www.gucewicz.com/design-and-creative-news</loc>
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    <lastmod>2026-01-20</lastmod>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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    <loc>https://www.gucewicz.com/design-and-creative-news/degeneration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
      <image:caption>“DeGenerated 3.5” Floppy disk” for T-Generations winter 2025 campaign. [Source. E.Gucewicz artwork. 2025]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/85e87778-c002-439b-ba5e-78534b8ea724/PXL_20250107_212734667.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/6e3bf9c8-8d0c-43e6-9aac-cdff669261b1/TGEN.+CMPGN+6.+POST+%281.1%29.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/ee9ce94c-be35-459a-bc6a-0353b6d510a6/TGEN.+CMPGN+6.+POST+%281.2%29.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1552001284468-GEDLUU1VKE1QYOKCFKMT/Gucewicz.+End+of+blog+sig+1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/the1milliondollarhandbag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/c8ee1ca0-5167-4232-99fc-ff14a6931a08/E.GUCEWICZ.+Solid+Gold+handbag.+Burberry+concept+mockup.+Nov+2023.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag]</image:title>
      <image:caption>Concept work titled “25kg”- based on the equivalent weight in gold of $1m. [Source. E.Gucewicz artwork. 2023]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/8bbd684f-e2e2-4091-83d4-51cf21f10666/matthew-williams-speaks-during-bofvoices-on-november-22-news-Something+that+deserves+to+exist.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag]</image:title>
      <image:caption>Only creating things that deserve to exist, a noble aim made by Matthew Williams Speaks During BOFVOICES in November 2022, but in a future with more vigorous environmental demands from customers, this kind of reasoning may be insufficient. [Photo source. Business of Fashion]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/a6cfbb39-a96e-4c0f-87fd-56386f207dc6/In+junction+with+the+label%E2%80%99s+revamp+under+the+direction+of+editor-in-residence%2C+Isabella+Burley%2C+Helmut+Lang+releases+a+re-edition+of+its+most+iconic+pieces.+Sourced+from+Lang%E2%80%99s+extensive+archive%2C+the+collection+in.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Brands like Helmut Lang have resorted to releases of “re-editions” of its most iconic pieces. Sourced from Lang’s extensive archive, yet despite theier pristine ‘brand new’ condition, the re-edtions garner a fraction of the cost of the original pieces, whihc have a fetishistic autheticity to them, almost like the old things carry magic in a way that the reproductions dont. Additionally if you are wearing the right ‘old thing’, this generates the right signal to the others to know- the right people - and it does so with far more erudition than buying a new version of it. [Photo source. Helmut Lang]</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/38c21762-30b8-4f5e-a76f-cdf7a03c5c94/JMM+the+CASH+sunlgasses.+Undoubably+luxurious%2CTortoiseshell+sunglasses+NOT+made+from+real+tortoises.+Priced+%C2%A3720.00+%28%24900%29.+Limited+edition+of+450+pieces.++.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Eyewear company, Jacques Marie Mage “the CASH” sunlgasses. Undoubably luxurious, tortoiseshell type sunglasses which are not made from real tortoises! Priced £720.00 ($900). Limited edition of 450 pieces. [Photo source. Jacques Marie Mage]</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/d6a0cbc1-ea68-4170-878f-5c448d5aa56f/1970s-Mini-1275-GT-ad-778x1024.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Male desires and insecurities were first used by Bernay’s to sell cars for well into the 21st century</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/fd95ded3-be28-4189-ab45-024d92e804cd/Stella+xperienced+incogruity+in+the+UK+in+the+1990%27s%2C+running+these+adverts+alongside+earning+a+trashy+nickname+%E2%80%9Cwifebeater%E2%80%9D+because+some+saw+that+it%27s+inexpensive.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag]</image:title>
      <image:caption>Stella experienced incongruity in the UK in the 1990's, running adverts like this alongside earning a trashy nickname “wifebeater” because some saw the beer's inexpensive price meant it'd appeal more to families suffering from alcohol problems. About as undesirable a reputation a brand could get, the campaign was eventually dropped in the 2000's.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/c9f74608-9ce2-4a51-a6f8-2fc8b76cdf98/It%27s+a+big+dilemma.+Artists+and+conservators+have+different+opinions+about+what%27s+important+the+original+artwork+or+the+original+intention.+I+come+from+a+conceptual+art+background%2C+so+I+think+it+should+be+the+inten.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Ready-made art and artist, Damien Hirst’s “The Physical Impossibility of Death in the Mind of Someone Living”, or “The Shark” - Hirst’s own words abvut the project could almost be applied to the $1m bag.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/738f1552-0ef3-43da-bab6-788dd9d3dff6/VIRGIL.+ALL.2.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Virgil Abloh took concepts from the art world and applied them to the fashion world in a way that was more commerical than before. [Video : Youtube]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/57ef50c5-5c23-4eb5-8e2f-eebe99a9dce3/Pharell+Williams+at+LV+and+MSCHF+handbag+image+of+microscopic+bag.+Image+courtesy+of+CNN.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag] - Make it stand out</image:title>
      <image:caption>Pharell Williams and MSCHF collaborated to produce a microsopic handbag for Louis Vuitton to much press fanfare and attention. It doesn’t have to be a million dollar gold handbag, it can be a sculpture of a handbag, or just a sculpture, or even a performance art piece that is sold as an NFT- whatever the ‘artist’ (or even, ‘artist in residence’) decides- as the price is right and the media fanfare is ensured, this vindicates my 2019 conversation suggesting that we’ll increasingly be seeing not designers, but famous artists appointed to Creative or Art direction roles at the major houses.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1552001284468-GEDLUU1VKE1QYOKCFKMT/Gucewicz.+End+of+blog+sig+1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [the 1m dollar handbag]</image:title>
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  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/mille-feuille</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/future-eyewear-fashion-trends-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/a17221db-b5fd-45d0-8df0-a99604d92657/Gentle+monster+store.+Shanghai+3.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
      <image:caption>This Gentle Monster store in Shanghai pushes the boundaries of what a ‘store’ can be : From a ‘place you go to buy things’ to ‘a place of delight and experience’, immersing visitors in the brand’s culture. In hte future eyewear, fashion and other product companies will make their stores more like hang out places that are fun to visit and serve just as much to promote awareness of the brand as they are to sell their products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/edb6d777-a099-4559-a181-200596f22eff/kwa3VZPFTvxHkyaJLETj7A.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
      <image:caption>KiteONE 3D-printed eyewear by Benjamin Hubert [photo source : Wallpaper magazine]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/83e36461-919b-466e-964b-fc82f47ca1c7/Yair+Neuman+is+creating+frames+from+recycled+lenses.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Yair Neuman, and example of genuine ecological investigative design : where eyewear frames are created from recycled lenses. [source : Yair Neuman design]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/0145b9a7-cad8-458e-8a3b-76cd134ad20e/Retro+insipred+eyewear.+E.Gucewicz.+.+Janice+Gaps+PINK.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
      <image:caption>Retro insipred eyewear “JANICE GAPS (in PINK)” inspired by a pair worn by Janis Joplin in the 1960s. E.Gucewicz &amp; Georgie Hobday collaboration. [source : Voodoo Chateau]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/30503a06-01a2-4551-b69d-3249305b17ea/Gentle+monster+store.+Shanghai.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Gentle monster store. Shanghai - Visitors who weren’t familar with the brand would be forgiven for thinking they had enetered a contemporay art exhibition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/ea137241-0a53-428f-8f57-ce42766a1e06/Gucci.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>In 2020, Gucci partnered with Genies - a company that enables users to make unique avatars for use in social media and messaging services- to create personalised avatars. [source : Global Cosmetic News].</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/e3d4ed67-756f-4bef-87a1-6485de1eb64d/chip-v1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Eyewear with built-in NFC microchips. When placed near your phone will allow you to access real world experiences by opening physical locks to venues and events. [source : E.Gucewicz 2021 collection]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/40352dac-c9b2-4ba4-a7c5-d505ec9a0871/Mirro+glasses.+Spec_ial+by+Bondirequi.+Branded+video.gif</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/3f18eba8-f1d7-4482-a177-33a6b735bac1/Amazing-Eyewear-Book.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1552001284468-GEDLUU1VKE1QYOKCFKMT/Gucewicz.+End+of+blog+sig+1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/2023/8/6/the-delightful-perversity-of-anti-wholesomeness-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/a4b0fc81-ffab-4c3f-9b33-48faa1cb0322/THE%2BDYSTOPIAN%2BDIGEST%2B-%2BANTIWHOLESOMENESS.%2B%28v1.2%29.jpg.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/6c3d9b41-cf0e-420e-bf8f-00e7fe504d83/Antiwholesome+-+Definition.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/c5e37229-d0b8-4639-9b7b-b06610b7ff13/c012c6bf-b097-4568-84df-c18681c9050e.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Plastic ‘garnish’ divider.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/5c350423-e0ed-4525-86ab-530215d846c5/e57866c7-b6bc-44f3-8097-d95292b0a06b.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Vetements 2015</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/2accc6a0-8ef8-4e42-91ae-37e22e1c4b38/Purity-Rings.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>“My beloved will wait” purity ring.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/creative-directors-what-does-it-mean-3axgr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/7f2bff53-dac5-447f-ba91-c252c1324072/Creative+Directors-+what+people+think+they+are+-+split+venn.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [what it means to be a creative director]</image:title>
      <image:caption>What FASHION THINKS A CREATIVE DIRECTOR does (LEFT) vs What most OTHER INDUSTRIES THINKS A CREATIVE DIRECTOR should do (RIGHT).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1ccf9775-fae6-4cf9-aab5-27fccf50da41/2.3.+IF+NOBODY+HATES+IT%2C+TEHN+NOONE+TRULY+LOVES+IT.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [what it means to be a creative director]</image:title>
      <image:caption>“If nobody hates it, then no-on truly loves it” - Jessica Walsh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/627dee4c-e5a8-4d68-92af-053a6dde146c/STORYTELLING.+2..2jpg.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [what it means to be a creative director] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/39729b8c-d850-40bc-af30-e33120aa6fb8/BAD+TASTE.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [what it means to be a creative director]</image:title>
    </image:image>
    <image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [what it means to be a creative director]</image:title>
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  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/oh-behave-2e-voodoo-chateau</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Bordeaux)”</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Chantilly)”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/059f3ff0-4491-4c85-b27b-b956948632a0/e5046387-b1bc-445c-af3e-1be66e1a25c7.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Tortoise)”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/2201fb14-9018-4a5d-8e62-2c918b5347a6/Voodoo%2BChateau%2BLogo.%2BBlack%2Btrans.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/2023/1/29/sid-train-in-vain</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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    <image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1675016415663-X4NSGQB8242DZ57I73HQ/SID.+WIP+SLIDESHOW+2.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1675016828247-TN3JNNVG2ZNYQRF205QR/SID.+WIP+SLIDESHOW+2.3.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1675016884976-7MLNOB6ZP8M2J4MKWGGK/SID.+WIP+SLIDESHOW+3.1.png</image:loc>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1675016963157-X2DIWWOUWLGVGK8FZ4MA/SID.+WIP+SLIDESHOW+3.3.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/2023/1/29/lockwood-umbrellas</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/48b77816-8d8d-4b4d-a48c-d51a29f66643/IMG_9324.jpeg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Lockwood umbrella packaging tube. The tube lid slid off and could be attached to the base making an umbrella stand suitable for store display or home use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/e8f91b01-5782-46ae-bf86-0daeb787c614/Lockwood%2BScales%2BLOGO.%2B%2BFinal%2B%28no%2Bdate%29.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/bc39d7d7-22ee-4118-9aa6-72385680d670/Black%2Bcotton%2Bon%2BOak.%2BLockwood%2Bumbrella.%2B2016.%2B9.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Oak, sourced and shaped in Germany, before being shipped to our workshops in London for fitting springs and the umbrella mechanism. These umbrellas were called ‘Solid sticks’ because the umbrella was fitted around a single, solid piece of wood, from crook tip to ferrule end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/e9e2c5ee-c6e4-4169-9a1f-d5da2d26a042/Bespoke%2BService%2Blogo.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/3df1a553-7127-4058-8e1a-aca85faa575b/Lockwood%2BFolding%2Bumb.%2BAdvert.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas]</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/0a07e7d4-5a44-49ed-8928-4637e2fcd42b/Lockwood%2B22.sept%2Bshoot%2B2.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/af2b5a53-9f24-4f0b-8405-6a62466e0f2b/Lockwood%2B22.sept%2Bshoot.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/69e9e402-eb24-4343-8dc3-26ff778e59a4/mr.sky.ch_BlYCEiCgOUM.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/d1ac7490-3738-48d1-9aff-8b247ddb6219/IMG_20170210_140716.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Lockwood’s workshop in North London 2017.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/aa92a1af-4a3f-49f4-9a1a-0b00569ed558/birch.london-___CJ3y0oDBoaS___-1.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Actor Matt Smith and a Lockwood umbrella made for menswear brand Thom Sweeney.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/403b3cf8-c9ee-493f-9d30-d6d7d09c9118/birch.london-___CJ3y0oDBoaS___-3.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/0dbd835f-601d-47c0-82f4-ccbd5aeef21c/birch.london-___CJ3y0oDBoaS___-2.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/2af2a3ab-67de-4d6f-9480-c9789c0f3462/E.Gucewicz+portrait.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Portrait of E.Gucewicz at Lockwood’s London workshop [Photo. Popeye magazine, Japan].</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/f1586c07-5bcb-40fa-8849-577c3a6f0cbd/Lockwood%2BScales%2BLOGO.%2B%2BFinal%2B%28NO%2BDate%2B-%2BUMB%2BONLY%29.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas] - Make it stand out</image:title>
      <image:caption>Lockwood ‘Pondus : Viribus’ logo, being Latin for ‘weight’ vs ‘strength’ : the core trade-off attributes of a well balanced umbrella. Designed by E.Gucewicz 2016.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1675007969650-EUOTCKCHYVWQZ8SORR8I/Fantastic+Man.+AW14+Issue+20.jpg</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas]</image:title>
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    </image:image>
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    </image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story* Lockwood Umbrellas]</image:title>
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  </url>
  <url>
    <loc>https://www.gucewicz.com/design-and-creative-news/2023/1/23/parfum-concept</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491788440-443XLI4T3O0HNL8DXTEZ/E.GUCEWICZ+parfume+bottle+3.2.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491822483-NSDL7MDF0Q6ZBHDFWX7P/E.GUCEWICZ+parfume+bottle+5.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491853138-NCHEE3GPXE7Z8JQ7AKJ3/E.GUCEWICZ+parfume+bottle+9.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491890864-S2LYROVH77J0NYT6Z2Q8/E.GUCEWICZ+parfume+bottle+7.2.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491896781-0YDXE37LS71WRC16N5N6/E.GUCEWICZ+parfume+bottle+6.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491920779-WM1YMYOC8BZ37RO9KJBR/E.GUCEWICZ+parfume+bottle+8.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674491955209-3H1BB3C6MDPFR3EXR0IS/E.GUCEWICZ+parfume+bottle+4.1.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/bb2016af-812c-4582-a656-15bca4f57adc/E.GUCEWICZ+parfume+bottle+10.2.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/16572590-8f6c-4a54-be1c-86ee2076f872/E.GUCEWICZ+parfume+bottle.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1674492635085-ZO4RU1ACUC91TSP8B11W/E.GUCEWICZ+parfume+bottle+11.2.png</image:loc>
      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Packa</image:caption>
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      <image:caption>Image source : DARPA’s mind controlled prosthetic arm</image:caption>
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      <image:caption>E. Gucewicz dressed up as a “craftsman” for a shoot for Popeye Magazine, 2017</image:caption>
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      <image:caption>Punks destroying a Electric-Hire-Scooter. They’re luddites, smashing the modern so you can keep your ways. Punk’s not dead. Perversity is important in an increasingly globalised shiny industrial world. [source instagram @noeloquence]</image:caption>
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      <image:caption>The word ‘Robot’ has long existed in Slavic languages meaning ‘forced labourer’. It entered Western language via early science fiction plays and we’ve not shaken off the prejudices associated with meaningless drudgery.</image:caption>
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      <image:caption>Horn buttons cut with a lazer and then finished by hand with a file. Lazer cutting horn takes skill as lighter coloured horn burns at different rates to darker coloured horn. Also the distance of the laser from the material, speed and power all are contributing factors that are laboriously worked out on a trial and error basis.</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story*  E.Gucewicz horn and bone bespoke eyewear]</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story*  E.Gucewicz horn and bone bespoke eyewear]</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story*  E.Gucewicz horn and bone bespoke eyewear]</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story*  E.Gucewicz horn and bone bespoke eyewear]</image:title>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [startUp Story*  E.Gucewicz horn and bone bespoke eyewear]</image:title>
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      <image:caption>E. Gucewicz</image:caption>
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      <image:title>E.Gucewicz works, projects and essayes about philosophy, art, design, society and industry. - [welcome to E.Gucewicz-  Philosophy of art, design, society and industry]</image:title>
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      <image:title>Gucewicz leather collar and cuffs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Gucewicz leather collar and cuffs</image:title>
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      <image:title>Gucewicz leather collar and cuffs</image:title>
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      <image:title>" RAW HORN " - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1592512594547-QIZOGJC2NZ2T94JL8PGK/E.Gucewicz+studio+RAW+HORN+sunglasses+collection+logo.png</image:loc>
      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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      <image:title>" RAW HORN "</image:title>
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      <image:title>" RAW HORN "</image:title>
      <image:caption>⁠⁠Neither pastiche nor parody, this elegant reinterpretation of the timeless ‘panto-shape’ sunglasses frame inspires the wearer to approach life in the same way Andy Warhol approached his art: wearing jeans (even in death). “TIGHT JEANS” : was hand sculpted at the E.Gucewicz studio in a ⁠very limited batch of 5 numbered works ~ and is SOLD OUT! ~</image:caption>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
      <image:caption>“ EL-OH-EN-GEE AYCH-EY-AYE-ARRE “ People say beware, but I just don’t care ~ words are just words and regulations, and in some glorious way my straggly, beautiful long hair proves it. “LONG HAIR” is a Patti Smith inspired work that sees everything just a little bit too clearly and lights up faces up with raw and naked joy. “LONG HAIR” : was hand sculpted at the E.Gucewicz studio in a ⁠very limited batch of 5 numbered works ~ and is SOLD OUT! ~</image:caption>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
      <image:caption>“Oh you’re so artistic with your ‘BARE FEET’ and paint-smattered smock!” A David Hockney-inspired "BARE FEET" glasses frame, with an appropriately muddy brown lens meticulously coloured to match the lusciously wet and forgivably mud-smattered Yorkshire Dales. “BARE FEET” was hand sculpted at the E.Gucewicz studio in a ⁠very limited batch of 5 numbered works ~ and is SOLD OUT! ~</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1594453313229-MPTBFU2IAC0N281SHK6X/Line+dividers+and+Numbers+4.3.png</image:loc>
      <image:title>" RAW HORN "</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1592937127488-LAVM6CO6KPCEB7FHC589/Flat+Beer+logo+%28drawn+3%29.jpg</image:loc>
      <image:title>" RAW HORN "</image:title>
      <image:caption>“FLAT BEER” can be enjoyed as anguish relief. Especially if you have overdone things recently. The lenses are a strongly dehydrated shade of yellow. In the immortal words of our faithful hero Mr I. Pop : “Well, I don't use the toilet much to pee in. I almost always pee in the yard or the garden, because I like to pee on my estate.” “FLAT BEER” was hand sculpted at the E.Gucewicz studio in a ⁠very limited batch of 5 numbered works ~ and is SOLD OUT! ~</image:caption>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1596264762166-U6VVY50NJX0UOGG5TPVQ/E.gucewicz+studio+Expensive+tastes.+coloured+handdrawing</image:loc>
      <image:title>" RAW HORN "</image:title>
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    <image:image>
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      <image:title>" RAW HORN "</image:title>
      <image:caption>Woah! There he goes!... Sitting back on a beautifully polished walnut-decked and corduroy lined yacht bobbing peacefully under the smiling Adriatic sun. Drift through life like a rich man’s Robert De Niro, and a pair of EXPENSIVE TASTES all over your perfectly reddened face... You are a lucky devil. “EXPENSIVE TASTES” was hand sculpted at the E.Gucewicz studio in a ⁠very limited batch of 5 numbered works ~ and is SOLD OUT! ~</image:caption>
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    <lastmod>2024-11-23</lastmod>
    <image:image>
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      <image:title>Animation</image:title>
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  </url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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  </url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/33f8cb0b-ff18-401b-9b98-237e4350a638/Voodoo+Chateau+Logo.+Black+trans.png</image:loc>
      <image:title>" VOODOO CHATEÂU "</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377176692-79QXROVWGJSSZ7J7P4K0/Curvy+Bug.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“CURVY BUG”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377470160-FATWNSKGFHXXIRWU4JV0/Janice+Gaps+PINK.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“JANICE GAPS” (in PINK)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377627281-JYG9D6DA6ZZCFYJ6EM1K/Voodoo+Cheateau.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“VOODOO CHATEAU”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377308363-W4BXBS4R12SVNTL5R5RM/Norwegian+Song.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“SONG OF NORWAY”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377419138-9YNRU5DXGVQWE228WBNN/Oh+Behave.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“OH BEHAVE!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377354822-Z23QQ408QEF4H4AK3WSU/UFO+eyes.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“UFO EYES”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377501444-DPQITBSTRQEXFBLODQVN/Evile+Castle.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“EVIL CASTLE”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1631377573308-DL5CTWPKW4PV9IU5VMV6/Janice+Gaps+COLA.jpg</image:loc>
      <image:title>" VOODOO CHATEÂU " - Make it stand out</image:title>
      <image:caption>“JANICE GAPS” (in COLA)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gucewicz.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.gucewicz.com/eyewear-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/4a235832-b93a-42fa-aeb5-f13d9963e16b/E.GUCEWICZ.+EYEWEAR+2022.+%28v11.2%29-1.png</image:loc>
      <image:title>Eyewear 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
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      <image:title>VOODOO CHATEÂU - "OH BEHAVE (2e édition)</image:title>
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    <image:image>
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      <image:title>VOODOO CHATEÂU - "OH BEHAVE (2e édition)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/899924e0-b118-47fc-b871-d1c163240e46/69477490-f6e0-4bfe-806d-772557c5fdbb.png</image:loc>
      <image:title>VOODOO CHATEÂU - "OH BEHAVE (2e édition) - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Bordeaux)”</image:caption>
    </image:image>
    <image:image>
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      <image:title>VOODOO CHATEÂU - "OH BEHAVE (2e édition) - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Chantilly)”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/93f83cff-4298-49e9-a83f-601234a908a3/e5046387-b1bc-445c-af3e-1be66e1a25c7.png</image:loc>
      <image:title>VOODOO CHATEÂU - "OH BEHAVE (2e édition) - Make it stand out</image:title>
      <image:caption>“OH BEHAVE! (Tortoise)”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gucewicz.com/returns-and-refunds</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.gucewicz.com/mille-feuille</loc>
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    <lastmod>2025-01-21</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/a3e65276-e5ed-444f-a685-e322af56ef50/EGucewicz.+IG.+Mille+Feuille.+%28WiP-+2+page+spread%29.png</image:loc>
      <image:title>Mille-Feuille - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/e47f11ca-b7ed-40a1-9eae-b6b5df4071bd/EGucewicz.+IG.+Mille+Feuille.7.0.png</image:loc>
      <image:title>Mille-Feuille - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Mille-Feuille - Make it stand out</image:title>
      <image:caption>Puff pastry shell, chantilly whipped cream interior, and a white chocolate nut and bolt.</image:caption>
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      <image:title>Mille-Feuille - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gucewicz.com/music-titanium-museum-acc-iiii-soundtrack-player-link</loc>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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