TODAY (4.July 2020) E.Gucewicz studio launches the first piece from our first handmade eyewear collection : "RAW HORN" a series of sunglasses inspired by the most flamboyant characters of what we reckon was the most glamourous decade : the 1970’s - from Aristotle Onassis to David Hockney, to Patti Smith, to Andy Warhol and to the divinely performative Iggy Pop…
Read MoreBLYSZAK EYEWEAR was started based on th simple idea of recreating a much beloved 90’s oval shape frame picked up in the flea market in France. After I’d spent years struggling to make every sale on my own for Gucewicz eyewear - and seeing that Andrew had way more sales experience than I did - I agreed to team up with him to help make this new project happen… This post talks about some of the bumps of founding a luxury eyewear startup.
Read MoreIT WAS LONDON CRAFT WEEK THIS MONTH (8~12.May) AND IT’S ENTIRELY UNDERSTANDABLE IF YOU WEREN’T AWARE OF THAT.
That sounds unkind, and I should applaud LCW that they are doing an expert job of promoting various forms of craft. However few attending craft week will admit that ‘craft’ remains wildly uncool. I’ve been unfortunate enough to be labelled a ‘craftsmen’ in the past and I can assure you it’s not an exciting, empowering or sexy feeling….
Read MoreI STARTED MY OWN EYEWEAR BRAND IN 2012. Gucewicz eyewear showcased sunglasses and spectacles made from exotic materials like camel bone, cocobolo or real mammoth tusk (yes Mammoth tusk, it’s pink and blue and was dredged up from the North sea by Dutch fishermen- it was quite a complicated process so that warrant’s it’s own post later!). The main ‘exotic’ material I used in every Gucewicz eyewear ‘collection’ was real buffalo or ox horn…
Read MoreWelcome to the blog and new page for E.Gucewicz design. Edward Gucewicz started this design studio in 2019 after spending over a decade working as a freelance fashion and eyewear designer, starting entrepreneurial design projects. This is our new blog where we talk about projects past and present, and shared stores and lessons about how to turn your designs into a business.
Read More
