ESSAY
The Dual Faces of Creative Directorship.
There’s a palpable disconnect: marketing experts grapple with the essence of a fashion creative director's role, while their fashion counterparts seem unaware about the functions of a marketing creative director. I've unwittingly found myself running back and forth between the separate camps of these distinctive industries. So the aim here is to demystify these roles :
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Image source : DARPA’s mind controlled prosthetic arm
Why robots and Ai won't replace craftsman’s (published 22.May 2019)
IT WAS LONDON CRAFT WEEK THIS MONTH (8~12.May) AND IT’S ENTIRELY UNDERSTANDABLE IF YOU WEREN’T AWARE OF THAT.
That sounds unkind, and I should applaud LCW that they are doing an expert job of promoting various forms of craft. However few attending craft week will admit that ‘craft’ remains wildly uncool. I’ve been unfortunate enough to be labelled a ‘craftsmen’ in the past and I can assure you it’s not an exciting, empowering or sexy feeling….
Read MoreWelcome to the blog and new page for E.Gucewicz design. Edward Gucewicz started this design studio in 2019 after spending over a decade working as a freelance fashion and eyewear designer, starting entrepreneurial design projects. This is our new blog where we talk about projects past and present, and shared stores and lessons about how to turn your designs into a business.
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