Sid Magazine Art Direction
Creative Direction work for SID Winter 2022 Issue “Train in Vain”. E.Gucewicz Co-directed the magazine shoot and executed post production work entailing editing and ‘re-working’ the images for the entire issue.
Read More
Lockwood umbrella packaging tube. The tube lid slid off and could be attached to the base making an umbrella stand suitable for store display or home use.
[startUp Story* Lockwood Umbrellas]
in WORKS
…Launching in this space in NYC meant Lockwood was quickly fained traction and was featured in a number of publications over the next months, including Pin-Up, GQ, Fantastic Man, and Vogue and secured our first collaboration with RRL line of Ralph Lauren…
Read More
in WORKS
It’s important to understand that Ai will become a new tool used by designers more in the future... The same way that two-dimensional CAD drawing software didn't eliminate designers, it just gave us a quicker way to get our vision on paper... I expect the same for Ai.
Read More
in WORKS
"RAW HORN" LAUNCH: SUNGLASSES SPAWNED FROM 1970'S ICONS. Inspired by the most flamboyant characters of perhaps the most glamourous decade : the 1970’s - from Aristotle Onassis to David Hockney, to Patti Smith, to Andy Warhol and to the divinely performative Iggy Pop…
Read More