THE AUDIO GUIDE AND SOUNDTRACK FORM THE SONIC FRAMEWORK OF TITANIUM MUSEUM.

ACCESSED VIA QR CODE OR STREAMED BELOW, THE WORK IS DESIGNED TO BE EXPERIENCED ALONGSIDE THE CATALOGUE, GUIDING THE LISTENER THROUGH THE COLLECTION WHILE EXTENDING ITS ATMOSPHERE AND STRUCTURE.

Titanium Museum’s campaign is deliberately odd and obtuse. Our presentation to the public is intentionally unexpected and slightly otherworldly. Not only to avoid the trite campaign lifestyle stories that prevail in the fashion and eyewear industries, but also to laid down a treasure map for a puzzle that draws people into the campaign and on a real world easter egg hunt.

SHOOTING A CAMPAIGN ON A CAMERA THAT USES 3½” FLOPPY DISKS INSTEAD OF FILM.

THE 2025 T-GENERATIONS CAMPAIGN “DE-GENERATIONS” WAS SHOT ON A SONY MAVICA MVC-FD73, WHERE IMAGES ARE SAVED DIRECTLY ONTO 3.5" FLOPPY DISKS... This process produces wonderfully low-resolution image quality with unexpectedly beautiful colours. The display screen of the camera adds a texture to the images.