The Dual Faces of Creative Directorship.
There’s a palpable disconnect: marketing experts grapple with the essence of a fashion creative director's role, while their fashion counterparts seem unaware about the functions of a marketing creative director. I've unwittingly found myself running back and forth between the separate camps of these distinctive industries. So the aim here is to demystify these roles :
Read More“OH BEHAVE!” La deuxième édition is part of a collaborative project between Georgie Hobday and E.Gucewicz for Voodoo Château (©2024) Voodoo Château Eyewear
Read MoreSid Magazine Art Direction
Creative Direction work for SID Winter 2022 Issue “Train in Vain”. E.Gucewicz Co-directed the magazine shoot and executed post production work entailing editing and ‘re-working’ the images for the entire issue.
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Lockwood umbrella packaging tube. The tube lid slid off and could be attached to the base making an umbrella stand suitable for store display or home use.
…Launching in this space in NYC meant Lockwood was quickly fained traction and was featured in a number of publications over the next months, including Pin-Up, GQ, Fantastic Man, and Vogue and secured our first collaboration with RRL line of Ralph Lauren…
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