The Delightful Perversity of "Anti-Wholesomeness"
I WANT TO INTRODUCE THE TERM “ANTI-WHOLESOMENESS” TO YOUR VOCABULARY. You need this term because the expression ‘bad taste’ just doesn’t cut it anymore. “Bad taste” can even turn out pretty well sometimes. But with the much more solid “Anti-wholesome” you know where you stand- you are equipped with a term with much more flavour.
Read MoreThe Dual Faces of Creative Directorship.
There’s a palpable disconnect: marketing experts grapple with the essence of a fashion creative director's role, while their fashion counterparts seem unaware about the functions of a marketing creative director. I've unwittingly found myself running back and forth between the separate camps of these distinctive industries. So the aim here is to demystify these roles :
Read More“OH BEHAVE!” La deuxième édition is part of a collaborative project between Georgie Hobday and E.Gucewicz for Voodoo Château (©2024) Voodoo Château Eyewear
Read MoreSid Magazine Art Direction
Creative Direction work for SID Winter 2022 Issue “Train in Vain”. E.Gucewicz Co-directed the magazine shoot and executed post production work entailing editing and ‘re-working’ the images for the entire issue.
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![[what it means to be a creative director]](https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1771866523175-HFQ0KMXE9G8CHK14DI9T/Titanium_Museum_220.jpg)
