Fashion eyewear's future evolution (Extract from ‘Amazing Eyewear’ published 2023)
Today's fashion and eyewear design is at an exhilarating juncture, shaped by technological advancements, ecological consciousness, and an evolving consumer landscape. From the rise of 3D modeling and algorithms in design to a renewed focus on sustainable materials and the gamification of the shopping experience, the industry stands on the cusp of an unprecedented metamorphosis.
Read MoreThe Delightful Perversity of "Anti-Wholesomeness"
I WANT TO INTRODUCE THE TERM “ANTI-WHOLESOMENESS” TO YOUR VOCABULARY. You need this term because the expression ‘bad taste’ just doesn’t cut it anymore. “Bad taste” can even turn out pretty well sometimes. But with the much more solid “Anti-wholesome” you know where you stand- you are equipped with a term with much more flavour.
Read MoreThe Dual Faces of Creative Directorship.
There’s a palpable disconnect: marketing experts grapple with the essence of a fashion creative director's role, while their fashion counterparts seem unaware about the functions of a marketing creative director. I've unwittingly found myself running back and forth between the separate camps of these distinctive industries. So the aim here is to demystify these roles :
Read More“OH BEHAVE!” La deuxième édition is part of a collaborative project between Georgie Hobday and E.Gucewicz for Voodoo Château (©2024) Voodoo Château Eyewear
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![[what it means to be a creative director]](https://images.squarespace-cdn.com/content/v1/58a03deb6a49636c52867dab/1771866523175-HFQ0KMXE9G8CHK14DI9T/Titanium_Museum_220.jpg)
